NAAS Properties
How Obleeq Helped NAAS Properties Scale Visibility, Lead Quality & Sales Performance
NAAS Properties operates in one of the world’s most competitive real-estate markets, Dubai. While the brand had access to strong inventory and market opportunities, its digital presence and marketing funnels were not fully optimised to attract high-intent buyers and investors consistently.
The challenge wasn’t visibility alone. It was relevance, lead quality, and conversion efficiency.
That’s where Obleeq stepped in.
The Challenge
Before working with Obleeq, NAAS Properties faced several key bottlenecks:
- Inconsistent lead quality from digital campaigns
- High competition driving up ad costs
- Limited clarity on which channels and creatives were actually driving sales
- Fragmented messaging across platforms
- Underutilized performance data and customer insights
In a market where speed, trust, and precision define success, incremental improvements were not enough. NAAS Properties needed a performance-first growth system.
Obleeq’s Approach
Obleeq approached the project with a clear philosophy:
Data before decisions. Performance before aesthetics. Revenue before vanity metrics.
1. Performance-Led Strategy Design
We began by auditing NAAS Properties’ existing marketing ecosystem, which included a few creatives for Instagram, landing pages for Google Ads, and Meta ads. This helped us identify leakage points across the buyer journey.
2. High-Intent Funnel Optimization
Rather than chasing volume, Obleeq restructured campaigns to attract:
- End-users with real purchase intent
- Investors aligned with specific project profiles
- Buyers ready to move within defined timelines
Funnels were redesigned to reduce friction and improve conversion velocity.
3. Creative & Messaging Realignment
We repositioned ad creatives and messaging to:
- Highlight value, not just listings
- Speak directly to buyer intent and investment logic
- Build trust and authority in a crowded market
Every creative was tested, iterated, and optimized based on live performance data.
4. Smarter Performance Marketing Execution
Campaigns were deployed across high-impact digital channels with:
- Continuous A/B testing
- Budget reallocation based on ROI
- Clear tracking of lead quality, not just CPL
This ensured marketing spend translated into actual business outcomes, not just impressions or clicks.
Results & Impact
Within a short execution window, NAAS Properties experienced measurable improvements across its growth funnel:
- Significant increase in qualified inbound leads
- Improved conversion rates from lead to site visit and closing
- Better cost efficiency across paid channels
- Stronger alignment between marketing and sales teams
- Clear attribution between marketing efforts and revenue generation
Most importantly, NAAS Properties was able to scale confidently, knowing their marketing engine was built for performance.
Business Outcome
Obleeq’s optimization framework helped NAAS Properties move from reactive marketing to a scalable, performance-driven growth model, contributing directly to substantial revenue generation and long-term brand strength.
The collaboration proved that in real estate, the right strategy doesn’t just bring leads, it brings deals.
Why This Worked?
- Performance-first mindset
- Data-backed decision making
- Clear focus on buyer intent and ROI
- Continuous optimization, not one-time execution
This case study reflects Obleeq’s core belief:
Marketing should be measurable, scalable, and revenue-centric.
